Éxito comercial
| By: | Michael Scott Doyle; T. Bruce Fryer |
| Publisher: | Cengage Learning US |
| Print ISBN: | 9781337554978 |
| eText ISBN: | 9798214343495 |
| Edition: | 7 |
| Copyright: | 2019 |
| Format: | Reflowable |
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The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world in the U.S. and abroad. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills.