Modern Competitive Strategy
| By: | Gordon Walker |
| Publisher: | McGraw-Hill Higher Education (US) |
| Print ISBN: | 9781259181207 |
| eText ISBN: | 9781259300318 |
| Edition: | 4 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levelsâ€â€undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.