Disciplined Entrepreneurship: 24 Steps to a Successful Startup
| By: | Bill Aulet |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781118692288 |
| eText ISBN: | 9781118720882 |
| Edition: | 1 |
| Format: | Page Fidelity |
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Innovation Driven Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Innovation Driven Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more.