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Cover image for book Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Disciplined Entrepreneurship: 24 Steps to a Successful Startup

By:Bill Aulet
Publisher:Wiley Professional Development (P&T)
Print ISBN:9781118692288
eText ISBN:9781118720882
Edition:1
Format:Page Fidelity

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Innovation Driven Entrepreneurship will change the way people think about entrepreneurship. Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book. Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. Innovation Driven Entrepreneurship breaks it down into 24 steps which include: Market segmentation Quantify the value proposition Define your core Map the process to acquire a paying costumer Test key assumptions Develop a product plan, and more. 

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